Ideas in Action

February 24, 2017 | Posted by: Cube Team

Cube Group is now a B Corp

We’re proud to announce that Cube Group is now a Certified B Corporation (B Corp). We join a growing number of people who are using business as a force for good.

Certified B Corps are comparable to Green Stars for buildings and Fair Trade for coffee. However, in this case, the focus is on using business to change the world. There are over 2,000 Certified B Corps across more than 130 industries in 50 countries, and now we’re proud to be one of them – the 165th in Australia and New Zealand!

Cube B Corp launch party

Why B Corps are important

B Corps inspire businesses to compete – not only to be the best in the world, but to be the best for the world. To become a Certified B Corp, Cube was required to meet rigorous standards of social and environmental performance, accountability and transparency. Now that it’s official, we’re excited to be part of a business community that is working to benefit all.

What being a B Corp means to us

The synergies are clear between Cube’s values, and our reason for being, and the B Corp principles. Our team strives to deliver, and to help others to deliver, public value in the community – and B Corps believe that business should be conducted as if people and place mattered – doing no harm and understanding that we are all responsible for future generations. Being a B Corp informs our work, our culture and our goals on a daily basis.

Cube Managing Partner, Ben Schramm explains: “For Cube, becoming a B Corp is about integrity of purpose. Public value is at the heart of our consultancy, and as a B Corp we are saying to our people, our clients and our partners that we truly live our values in all aspects of our business”.

We see our B Corp status as a seal of approval. It’s a way to let people know that we meet a high standard of practice and are measuring our success against an internationally recognised and considered set of guidelines.

A learning process

The certification process itself was a great conversation starter at Cube, helping us to look holistically at what we do within the community.

The exercise required us to look at governance, financials, the environment, the community and our processes. We looked at how we describe and measure the impact of our work and are now exploring new ways to better understand, measure and prove this impact. Cube Manager, Jeremy Levine, leads Cube’s Families and Community Services industry segment. He sponsored and drove Cube’s certification as B Corp and explains “Becoming a B Corp is as much about confirming the areas in which we deliver benefit to the community as it is on identifying areas in which we can, and want, to improve. The way we see it, becoming B Corp certified is the start of an exciting process to continually measure our impact and identify areas where we can make an even greater difference for our staff, our partners and the community. We see ourselves among other like-minded leaders in this area”.

“The process also reminded our team that it’s important to be aware of every aspect of our organisation, from who we bank with to who supplies our paper. As a result, we’re focusing on working with disadvantaged groups in back-of-house areas that we hadn’t thought about explicitly before accreditation.”

In good company

The B Corp community gives organisations like Cube the opportunity to meet and partner with other like-minded businesses. We work with public value organisations, and this new network connects us with more organisations that aim to benefit the community and make a bigger difference in the world.

Looking forward

We see the increasing number of Certified B Corp as part of a promising trend where the demand for corporate accountability is at an all-time high. It’s a natural fit, and we’re proud to be part of this global movement to redefine business success.

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