About Sophia
As Cube’s marketing coordinator, Sophia brings her passion for behavioural sciences and design thinking to our marketing strategy.
Sophia is experienced in market research, audience insights and brand strategy, and will support Cube’s content creation, graphic design and creative strategy. With a human-centred approach, she focuses on understanding the audience in order to drive marketing and communications strategies.
With a keen interest in creating public value and improving Australian communities, Sophia is excited to be part of the values-aligned team at Cube.
Outside of work you can find Sophia keeping up with the latest news in art, fashion, and architecture on social media platforms. She’s always attempting to perfect her latte art skills at home and is on the path to a 50% success rate in making lopsided hearts in her coffee.
Experience | Highlights
Conducted in-depth market research and ad-hoc interviews with stakeholders to build brand strategy for a not-for-profit organisation dedicated to homelessness initiatives in Victoria.
Revamped website for a business consultancy, focusing on simplicity in user experience and visual appeal.
Designed student merchandise for the University of Melbourne Business School.
Awarded the 2019 UoM Greeting Card Design Competition.
Education
Master of Applied Psychology, University of Melbourne
Bachelor of Arts, Psychology, University of Melbourne
