About Sophia
Sophia is a visual designer and data storyteller who works with Cube to make complex ideas clear, engaging and easy to understand. With a background in behavioural sciences and design thinking, she brings a thoughtful, user-focused approach to how information is structured and presented.
Sophia supports Cube on a project basis, contributing to proposals, reports and client deliverables. She specialises in translating data and technical content into visuals that are intuitive, accessible and purposeful. Her work helps ensure that key messages are not only seen, but understood – whether through clear layouts, compelling graphics, or well-crafted data visualisations.
Drawing on experience across research, insights and design, Sophia is particularly skilled at simplifying complexity without losing meaning. She focuses on clarity, usability and visual coherence, helping teams communicate their ideas with confidence and impact.
Outside of work, Sophia enjoys keeping up with the latest in art, fashion, design and architecture, and is always experimenting with creative pursuits – from Chinese calligraphy, latte art and dressmaking to ikebana and pottery.
Experience | Highlights
- Contributing to proposals and client deliverables through graphic design, including layout, colour theory, and data visualisation, as well as communications support such as proofreading, message refinement, and editing for clarity and tone.
- Designing and refining data visualisations to present complex information in a clear, accessible and engaging way for a range of audiences.
- Revamping PowerPoint templates to improve usability for consultants, enhance visual accessibility for clients, and ensure consistency and alignment with brand standards.
- Leading the rebuild of the company website using a market-leading CMS, improving SEO performance and enhancing UI and UX to create a more intuitive and user-friendly digital experience.
- Coordinating and designing digital content for Cube’s website and LinkedIn, including case studies, thought leadership, client testimonials and service updates.
Education
Master of Applied Psychology, University of Melbourne
Bachelor of Arts, Psychology, University of Melbourne
