Nikki Cuffe

Marketing & Communications Specialist

About Nikki

Bright, engaging and intentional, Nikki is a skilled Marketing and Communications Specialist who brings a wealth of experience and a fresh perspective to Cube.  

Nikki is passionate about using her marketing and communications talents to create and amplify positive change. Drawn to Cube for our talented team and focus on delivering public value, her work amplifies our positive impact and enables our team to do more good things.  

With experience in senior marketing roles across various sectors, Nikki has developed & implemented a variety of successful marketing and communications strategies. Her skills range from client experience and retention through to business development and stakeholder communication. 

At Cube, Nikki manages our end-to-end marketing strategy, collaborating with our executive team and consultants to grow our brand.  

Outside of work you can find Nikki planning her next holiday, playing with her dog Ted, or expertly recreating New York’s best chocolate chip cookies! 

Experience  |  Highlights

Nikki’s experience includes:
  • Business development campaign management including social media prospecting, lead generation campaigns, lead nurture strategies, and referral programs. 

  • Developing client experience amplification strategies, centring on extensive testimonial development including client interviews, content drafting, and promotion. 

  • Implementing various in-person and virtual event marketing strategies focused on increasing local business exposure. 

  • Leading an initiative offering free marketing support & event exposure for small businesses impacted by the 2020 bushfires and floods in New South Wales, Queensland & Victoria. 

  • An extensive deep dive into Cube’s service lines and focus sectors, resulting in a bespoke and actionable marketing strategy. 

Education 

  • Bachelor of Mass Communications & Media Studies, University of California Berkeley 

  • Master of Marketing, Johns Hopkins University Carey Business School