About Nikki
Bright, engaging and intentional, Nikki is a skilled Marketing and Communications specialist who brings a wealth of experience and a fresh perspective to Cube.
Nikki is passionate about using her marketing and communications talents to create and amplify positive change. Drawn to Cube for our talented team and focus on delivering public value, her work amplifies our positive impact and enables our team to do more good things.
With experience in senior marketing roles across various sectors, Nikki has developed & implemented a variety of successful marketing and communications strategies. Her skills range from client experience and retention through to business development and stakeholder communication.
As the Head of Marketing and Communications at Cube, Nikki manages our end-to-end marketing and communications strategies, collaborating with our executive team and consultants to grow our brand.
Outside of work you can find Nikki planning her next holiday, playing with her dog Ted, or expertly recreating New York’s best chocolate chip cookies!
Experience | Highlights
Nikki’s experience includes:
Developing and implementing internal templates and processes to streamline marketing and communications efforts and ensure quality and brand consistency. These initiatives include a ChatGPT prompt guide, an event attendance feedback process, an NPS survey, a client testimonial request process, and a comprehensive case study process.
Managing firm event involvement, ensuring that sponsorships are brand-aligned and that employees not only attend relevant events but also maximise their value by creating targeted content, facilitating meaningful networking opportunities, and driving post-event engagement.
Leading the firm’s thought leadership efforts by mentoring and supporting employees in crafting compelling blog articles and LinkedIn posts, effectively positioning their expertise and insights within the industry.
Contributing to content and submissions for firm certifications, including B Corp, Best Places to Work, and Family Friendly Workplaces, ensuring consistent messaging and alignment with the firm’s values and mission.
Leading adoption of new marketing technologies to enhance team effectiveness, including a marketing automation platform, diagrams library, document templates, and AI tools.
Leading the firm’s internal communications strategies, ensuring alignment between internal messaging and our brand’s external presence, while fostering a strong and cohesive organisational culture.
Developing client experience amplification strategies, centring on extensive testimonial development including client interviews, content drafting, and promotion.
Implementing various in-person and virtual event marketing strategies focused on increasing local business exposure.
Leading an initiative offering free marketing support & event exposure for small businesses impacted by the 2020 bushfires and floods in New South Wales, Queensland & Victoria.
Education
Bachelor of Mass Communications & Media Studies, University of California Berkeley
Master of Marketing, Johns Hopkins University Carey Business School
